Lost in the AI Ocean?

Everything now claims to be "AI-powered." If you're not already using AI—or you tried and got stuck—you can feel adrift in a sea of agents, SaaS promises, and endless "integrations."

Reality check: not every business needs full AI right now. Most tools aren't plug-and-play, and "agents" don't come with your team's judgment or operating realities.

Breakwater doesn't sell AI systems. We start with clarity.

Request a 15-minute intro call

Story & AI Readiness Review (30 days)

What we do

What you get

  • 3–5 page narrative in plain English
  • One-page 90-day plan with budget ranges
  • Tooling profile (recommended systems/providers when justified)
  • Optional light pilot oversight + team training

How it works (remote, 4 weeks)

  • Week 1 — Orientation: owner conversation + materials (no busywork)
  • Week 2 — Current story: value chain, constraints, failure points
  • Week 3 — AI trajectory: now / 12 months / 3–5 years
  • Week 4 — Plan & debrief: priorities, metrics, "don't promise this yet" list

When AI makes sense (and when it doesn't)

Use AI when it improves speed, accuracy, or customer trust without hidden costs. Skip it when a clear workflow beats a clever tool.

Fluent in: GoHighLevel, Zendesk, Calendly, Notion, Zapier/Make, GA4, Microsoft Clarity, Ghost, common LLM/agent patterns — vendor-neutral.

Implementation support (optional)

How we engage

Who we are

Barry Rutherford

50 years of global C-suite and operating experience: design, in-house and outsourced manufacturing, cross-border supply chains, and reputation-sensitive brands and retailers. A steady hand for clear direction.

Griffin Rutherford

Colorado School of Mines (M.S., CS). Systems, data, and AI: faster intake, cleaner routing, sane automation, training teams to own their stack.

Request a 15-minute intro call

hello@breakwaterops.com